December 2024: We were in Abu Dhabi with our client - Procore Technologies. This time we were working with them to deliver an exclusive Future of Construction workshop, as well as a full VIP experience that included the F1 Grand Prix.
Plan and objectives:
Full event planning
4 Days
65 people - MENA, UK, Europe & US Regions
Abu Dhabi, UAE
Venue and supplier sourcing and contracting
Fully branded Hospitality Suite at W Abu Dhabi - morning conference sessions and F1 race sessions.
Brand activation points (Gobo Projection, Cushions, LED Display, Screen Branding, Notepads, Coasters, Welcome Letters, In Room Gifting, Branded Transportation, Exclusive Brand Ambassadors)
Exclusive VIP Paddock Club Passes for F1 GP
Themed and branded VIP reception evening at Cafe Del Mar - Abu Dhabi
Exclusive Private Dinner at Asia Asia
3 Night Stay - Hilton Yas Island with access to Executive Lounge
Flights, transportation and logistics
Photo & Videography across the event
In destination and on site event management
Results:
Pre Event:
This was planned as part three of the Future of Construction series that began in London with the Summit conference. We then followed that with an exclusive track experience, workshop session and VIP dining experience at Silverstone. So this was the final piece for us to deliver on which involved client teams and their clients from EMEA, MENA and the US.
Although initial plans began back in August for this event. Changes along the way meant that the majority of the planning and implementation for this event was across just 8 weeks! We worked closely with both EMEA and then the MENA client teams, as well as our in destination DMC partners Pure Arabia to produce a really special and memorable experience for all who attended.
Event:
Day 1:
Staying at the fantastic Hilton on Yas Island. We spent a lot of Day one preparing, setting up for the evening welcome reception. But also working on flights we had booked for delegates as well as transportation for guests across the region, including coming in from Dubai as well as the airports.
On check in our team along with exclusive Brand Ambassadors that we had put in place were there to greet guest and ensure on a smooth check in process. From there guests were able to have some time to enjoy their rooms where branded exclusive gifts were waiting for them.
We fully kicked off the event in the evening at Cafe Del Mar (Abu Dhabi). Here we had a fully branded exclusive area of the 360 lounge, complete with branded projections, screens, coasters that worked with the in destination digital advertising across Yas Island. It was am amazing ice-breaker reception that looked stunning and guests fully enjoyed.
Day 2:
The day began in the morning, where after breakfast we transferred the group across to Yas Circuit and the W Hotel. Here we had fully branded a hospitality suite that overlooked the circuit. The room was set up for an engaging client workshop session that spanned up until lunch.
After a refreshing lunch that included photo opportunities from the balcony of the F1 testing sessions. Our group then headed to the VIP Paddock Club where they had first class hospitality that included guest speakers, amazing F&B, great views of qualifying and then concert passes to see Eminem in the evening.
During this period we had a secondary group consisting of local Procore team members with some family members who were in the W Suite to enjoy the hospitality and qualifying sessions.
Later in the evening for those who did not take in the concert. We provided transfers back to the Hilton to relax. But we also arranged for an exclusive client group to have a private dining experience at Asia Asia restaurant.
Day 3:
Not exactly rinse and repeat...but a similar plan to day 2. So again after breakfast we took our client group across to the Suite at W Abu Dhabi. Once again we had a morning of workshops, but this time a more relaxed fireside chat set up for the content sessions.
It was then time for the group to head over to The Paddock Club for the race itself and for the client team to come into the suite to enjoy the evening race. An amazing race, spectacular sunset across the track was completed with an exclusive post race Pit Lane walk and spectacular fireworks display. It was then time for us to organise guests back onto the short transfer to the hotel.
Day 4:
It was a day of at your leisure with guests managing their time and check outs. For us as a team we were on site to help with any final needs and transfers required for the group members across the day.
Summary:
What an amazing way to conclude this trilogy of events around the Future of Construction with our client. The planning and event management as well as brand activation points with the venues we sourced, all provided an engaging and memorable event experience to those attending.
Thank you to all at Procore Technologies for the opportunity to bring this to life for you all. We absolutely love bringing corporate groups together to deliver business aims and objectives, both internally and with their clients. We look forward to working with you again and that everybody left with an amazing experience and memories that will be talked about and remembered for a long time to come.
Gallery:
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