An intimate client event designed around content, conversation and stronger commercial relationships

‍

ROI x Atlassian brought approximately 30 existing and prospective clients together at Nimb in Copenhagen for an evening combining platform content, live demonstration, hospitality and networking.

‍

The brief was to create a client-facing experience that felt premium but personal.

‍

The event needed to give ROI and Atlassian space to demonstrate the platform and share insight while creating an environment in which clients, prospects and team members could have useful conversations naturally.

‍

Hosted in Nimb’s Rotunda Room overlooking Tivoli Gardens, the evening showed how a smaller event can create considerable value when the audience, environment and programme are carefully aligned.

‍

Project snapshot

‍

• Clients: ROI and Atlassian
• Event: Client forum and networking experience
• Location: Nimb, Copenhagen
• Guests: Approximately 30
• Format: Evening content, demonstration and hospitality programme
• Venue: Rotunda Room, Nimb
• We Are MEaT role: Venue sourcing, contracting, planning and on-site delivery

‍

‍

The business challenge

‍

ROI and Atlassian wanted to bring a selected group of clients and prospects together for an experience that supported both education and relationship building.

‍

The event needed to communicate the value of the platform without becoming a presentation-heavy sales session.

‍

Guests needed enough structure to understand the content and see the product in action, but also sufficient time and space to speak directly with the team and with one another.

‍

The venue was central to achieving that balance. It had to feel elevated and appropriate for a senior client audience while remaining intimate enough to encourage conversation.

‍

‍

Our approach

‍

We built the evening around a simple progression: welcome, insight, demonstration and connection.

‍

An opening reception allowed guests to arrive and meet naturally before the formal content began.

‍

The presentation and live platform demonstration then gave ROI and Atlassian a focused opportunity to share insight and make the product relevant to the audience.

‍

The programme subsequently moved into extended networking supported by premium food and beverage. Rather than ending immediately after the content, the hospitality gave conversations time to develop and allowed the team to engage with guests more personally.

‍

‍

Selecting the right environment

‍

Nimb’s Rotunda Room provided a distinctive setting overlooking Tivoli Gardens.

‍

Its scale suited the audience and format, allowing the content and hospitality to take place within one cohesive environment without making the event feel either crowded or under-attended.

‍

The venue added a sense of occasion, but it was selected to support the guest experience rather than become the focus of it.

‍

‍

What We Are MEaT delivered

‍

• Venue research and recommendation
• Venue sourcing and contracting
• Event format and guest journey planning
• Client and venue liaison
• Rotunda Room event arrangements
• Presentation setup and coordination
• Live demonstration support
• Food and beverage planning
• Reception and networking environment
• Supplier and schedule management
• On-site event delivery
• Live troubleshooting and guest experience support

‍

The Impact:

‍

The event gave ROI and Atlassian dedicated time with a carefully selected client and prospect audience in an environment designed for meaningful engagement.

‍

The content gave guests practical insight into the platform, while the intimate format enabled questions and conversations that can be difficult to achieve at a larger conference or exhibition.

‍

Premium hospitality supported rather than distracted from the business objective, creating a relaxed setting in which existing relationships could be strengthened and new ones developed.

‍

The event demonstrates that client engagement is not dependent on scale. For senior and strategically important audiences, a well-designed room of 30 people can create greater relevance and interaction than a much larger general event.

‍

‍

What this project demonstrates

‍

ROI x Atlassian shows We Are MEaT’s capability in:

‍

• Customer and partner marketing events
• Executive and account-based experiences
• Small senior-audience forums
• Content-led hospitality
• International venue sourcing
• Joint-brand event delivery
• Live platform demonstration environments
• Relationship-focused event design
• Planning a client or partner event?

‍

We design forums, briefings, dinners and executive experiences that give businesses meaningful time with the customers, prospects and partners that matter most.

‍

‍